Conversion Rate Optimisation - Are You Making These Errors?

The very first thing that generally arises when people choose to hire an SEO agency is the problem of conversion rate optimisation. Many companies find that they are able to get visitors to their sites quite easily, but if that traffic does not convert, it's just a waste of advertising budget and bandwidth.



An SEO agency can help to ensure your hard earned money is being spent in in the correct fashion, and that those who are brought to your website are converting into sales. Anything from ineffective marketing messages to substandard page design should be able to be fixed by a good SEO agency.



Common Concerns Pertaining to Conversion Rate Optimisation



• An unclear sales message - if you have many different products to sell, put them on different pages. Prospective customers may become perplexed if they're targeted with numerous products simultaneously. If you want to educate your customers of other items, a "You may also like..." link is enough to do that job.

• No call to action - this can be a very common matter, and usually the very first one to be fixed by SEO agency's. An easy and powerful conversion rate optimisation technique is showing your customers what they have to do next.

• Bad pricing - Pricing too inexpensively could be as bad as positioning your price too high.

• Page loading time - if your site is stuffed with images, sounds or videos that make it take forever to load, customers may leave before they even see the site.



While these are some of the most common conversion rate issues, it's in no way an exhaustive list. When constructing a website, one of the initial considerations is what message do you, and ought you transmit to your visitors, yet a lot of companies fail to do this. In the rush to get online at all, the main focus gets pushed to issues like page design and which payment processor to use. It's only when the sales do not start coming in that people begin to contemplate other areas of their sites.



Fortunately, there are many easy ways to improve your conversion rate, and it's only in the worst cases - such as overly flashy "interactive" sites - that considerable re-design work is needed. If your existing sales page is simple, then generally you may make a lot of enhancements just by adjusting the content and using the correct language. Your sales page needs to be directed at your visitors, and revealing to them why they need your product or service. Your sales page is not the same as your company home page, and the material should reflect that.



When you're working together with an SEO agency, don't just concentrate on traffic generation. Eyeballs on your site are a good thing, but careful conversion rate optimisation is better yet. What is the point in attracting prospects if you do not really comprehend what message you are delivering to them, or if they'll even notice it?



Resource Box:

This article was written by R. Deans on behalf of Boom Online Marketing, an SEO agency who are experts in conversion rate optimisation. For more info on how an SEO agency can help with conversion rate optimisation please visit boom-online.co.uk